For the last three weeks, we foolishly thought our clients wanted the horse. We’ve been suffering from a common start-up disease: Mythological Grandeur.

Naming a product is a dangerous game. It starts with "simplicity" and usually ends at 2:00 AM in a deep rabbit hole of domain names that sound more like 14-year-old Dungeons & Dragons characters than helpful SaaS tools.

We had 12 "finalists" on the whiteboard. Among them:

1. OdinSent.com: Because, obviously, the All-Father should be the one to tell you your checkout page is 404-ing. (Slightly dramatic? Yes.)
2. Ravenix.com: A mix of ravens and… electronics? It sounds cool until you realize no one can spell it on the first try.
3. Falconis.com: We wanted the "Bird of Prey" energy. I mostly just got a name that sounds like a budget airline.
4. Cosmity.io: This was for our "We're building a galactic empire" phase. It lasted about four hours.

The Reality Check

After a healthy dose of reality, I killed the gods and the birds of prey. In the Gato Blanco ecosystem, simplicity wins every time.

We’ve officially registered netglare.com.

"Netglare" does exactly what it says on the tin: it keeps a steady, unblinking eye on your network so you don't have to. It’s not a "legendary sentinel", it’s a digital tap on the shoulder.

Why it fits:

It’s easier to remember, easier to spell, and it perfectly matches the Gato Blanco vibe. Think about it: a white cat's glare is the ultimate unblinking monitor.

Netglare is one of our two major product launches for 2026, and now that it has a name, the real build begins.