 ![Odin facing a 404 error on a desktop screen](/sites/default/files/styles/large_1600x900/public/2026-03/Odin-faces-modern-office-frustrations.webp?itok=V5zZRwwQ)

 

- [18 March 2026](#)
- [ 1 min read ](#)
 
 

### The "Gods and Birds of Prey" Phase is over

For the last three weeks, we foolishly thought our clients wanted the horse. We’ve been suffering from a common start-up disease: Mythological Grandeur.

Naming a product is a dangerous game. It starts with "simplicity" and usually ends at 2:00 AM in a deep rabbit hole of domain names that sound more like 14-year-old Dungeons &amp; Dragons characters than helpful SaaS tools.

We had 12 "finalists" on the whiteboard. Among them:

1. **OdinSent.com**: Because, obviously, the All-Father should be the one to tell you your checkout page is 404-ing. (Slightly dramatic? Yes.)
2. **Ravenix.com**: A mix of ravens and… electronics? It sounds cool until you realize no one can spell it on the first try.
3. **Falconis.com**: We wanted the "Bird of Prey" energy. I mostly just got a name that sounds like a budget airline.
4. **Cosmity.io**: This was for our "We're building a galactic empire" phase. It lasted about four hours.

## The Reality Check

After a healthy dose of reality, I killed the gods and the birds of prey. In the Gato Blanco ecosystem, simplicity wins every time.

We’ve officially registered [netglare.com](https://netglare.com).

"Netglare" does exactly what it says on the tin: it keeps a steady, unblinking eye on your network so you don't have to. It’s not a "legendary sentinel", it’s a digital tap on the shoulder.

**Why it fits:**

It’s easier to remember, easier to spell, and it perfectly matches the Gato Blanco vibe. Think about it: a white cat's glare is the ultimate unblinking monitor.

Netglare is one of our [**two major product launches for 2026**](https://gatoblan.co/blog/two-products-walk-2026), and now that it has a name, the real build begins.



 

 

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